You need to be confident you’ve chosen the best packaging for your product.

Your product’s packaging is what protects your product during transit to the retail shelf and also the vehicle that delivers your product into the hands of the consumer. It’s essentially the “armor” and “billboard” of your product.  

While there are plenty of packaging partners out there, it’s important you do your due diligence to select a true partner that understands your needs, creates value-added solutions, and delivers on their promise to you every time.  

At Dempsey International, we know you’re inundated with options, which is why we’re committed to supplying only the highest-quality materials, closures, and containers to help make your decision easier. 

If you’re in the vetting phase of the selection process, we’ve highlighted four product packaging mistakes to avoid to ensure lasting success for your business.  

Let’s take a look.  

Avoid These 4 Product Packaging Mistakes 

Too Complicated 

We’re all on the hunt for convenience—if your product packaging is too complicated to open, that layer of friction will leave your customers frustrated and moving on to your competition. 

Yes, unique and creative product packaging designs are “cool.” But, more times than not, they lack the form and function consumers need to keep using the product and coming back for more. When designing your product’s packaging, always keep the popular adage, “less is more” in mind.  

Environmentally UNfriendly 

As consumer attention continues to focus on sustainability and environmentally friendly options, you have an opportunity to meet these needs with your product packaging.  

According to Simon-Kucher & Partners’ The Global Sustainability Study 2021, sustainability is now a valuable purchase criterion for 61% of US consumers. 

At Dempsey International, we offer various sizing and material options to accommodate the unique needs of our customers. Because of this, we’re able to cut down on waste and lower carbon footprints while developing packaging that promotes sustainability.  

Ignoring Consumers’ Needs 

Your business should do everything with your consumer in mind. 

This mindset is especially crucial with your product packaging. When deciding what style of product packaging to use, here are a few questions you can ask yourself:  

  • Does my packaging properly protect my product inside? (You want to ensure your product packaging can withstand transit and make it to the shelves intact.) 
  • Is it easy for the consumer to dispose of my packaging once they’re done? (Because consumers are becoming increasingly interested in sustainability, does your packaging make it easy for them to do their part with recycling/upcycling?) 
  • Does the quality of my packaging align with the quality of my product? (Put yourself in the shoes of the consumer. If you saw your packaging on the shelves, would you be impressed? Or would you move on to the competition?) 

Choosing the Wrong Partner 

“You get what you give.” This popular saying applies to product packaging as well.  

When looking for a packaging partner, you want to be confident in the finished product they’ll help you create for your brand.  

While it’s easy to be attracted by quick turnaround times and lower prices, oftentimes taking that approach can lead to major problems down the line that can put a dent in your sales as you pay to correct unnecessary mistakes.  

That’s why it’s imperative you do your due diligence when selecting your next packaging partner to ensure they’re highly proven, deliver on their promises, and can provide you with a finished product you’re proud of and your customers love. 

At Dempsey International, we understand how important product packaging is. It’s like a first impression. And, as we all know, you only get one chance to make a good first impression. That’s why we place an emphasis on working side-by-side with our customers to develop and create product packaging that meets the needs of consumers while being effective, sustainable, and a source of pride for your brand. 

If you’d like to learn more about our product packaging options, contact us today.